We make your retail vision a reality

Vitrum pioneers Retail Experience Integration, the discipline of seamlessly blending retail environments, equipment, and experiences into cohesive spaces that evolve with your business.

Retail Experience Integration

For three decades, Vitrum has been developing the expertise, facilities, and methodologies that make true Retail Experience Integration possible. We bring together what others keep separate through four integrated capabilities that transform how retail spaces come to life.

Cross-domain expertise

While traditional suppliers specialize in one area — shelving OR refrigeration OR café equipment — our 30 years in retail environments has built deep knowledge across all these categories. This rare versatility means we see connections and possibilities where others see only isolated components.

Single-source accountability

From initial concept through manufacturing, installation, and ongoing service, we take accountability for your entire environment. Our 15,000 m² manufacturing facility and 5,000 m² warehouse give us direct control over quality, timelines, and customization.

Experience-centered approach

Traditional shopfitters ask, "Which shelves do you need?". We ask, "What shopping experience are you trying to create?"

This fundamental shift changes everything about how your space comes to life. Instead of organizing solutions by product categories, we start with the desired customer experience and work backward, ensuring spaces that both look beautiful AND work efficiently.

"When we stopped seeing our store as separate components and started viewing it as a unified experience, everything changed — from customer engagement to operational efficiency. Vitrum's integrated approach eliminated the seams customers could sense but we couldn't name."

— Operations Director, Regional Specialty Retailer

Elevating the art of retail

30+
years experience

turning visions into thriving spaces

3,000+
projects

across 20 countries for businesses of all sizes

15,000
sq. meters

of in-house manufacturing for total quality control

360°
support

from design through installation—and beyond

Elevating the art of retail for 30 years

30+
years experience

turning visions into thriving spaces

1,000+
projects

across 20 countries for businesses of all sizes

15,000
sq. meters

of in-house manufacturing for total quality control

360°
support

from design through installation—and beyond

Trusted by boutiques, supermarkets and speciality shops

"Our partner, Vitrum, has proven to be a reliable and professional supplier of retail equipment. They consistently provide us with modern, high-quality solutions that fully meet the demands of next-generation supermarkets. We greatly value their professionalism, punctuality, and meticulous approach at every stage — from selecting equipment to installation and after-sales support."
— Ainārs Krūms, Technical Director, Sky Supermarkets
"We are delighted that for many years one of our leading partners in creating our retail environment has been the local company Vitrum. They offer products from Europe’s most popular brands as well as locally produced retail solutions. The Vitrum team consistently finds the best solutions, even for the boldest ideas.Thank you, Vitrum, for your responsiveness, professionalism, and successful collaboration over many years."
— Laila Vārtukapteine, Board Member, SIA “Elvi Latvija”
"Mego has been collaborating with Vitrum for many years. Our cooperation is based on key principles: efficiency, professionalism, and reliability.The partnership with Vitrum is characterized by strict adherence to agreements, attention to detail, and readiness for effective solutions. These qualities ensure our collaboration is predictable and productive. We value their professionalism and appreciate our long-term partnership."
— Nikolajs Krivorots, Director of Growth, Mego Supermarkets

Integrated solutions for every retail environment

Select your retail type to see how integration transforms spaces like yours

Select your retail type to see how integration transforms spaces like yours

Supermarkets & Grocery

Integration challenge: 


Disconnected departments create fragmented shopping experience and operational inefficiencies.

Integration solution:

We create fluid grocery environments where:

  • Fresh food, café, and retail zones flow seamlessly together
  • Staff move effortlessly between departments
  • Customers enjoy intuitive journeys that encourage cross-department exploration
  • Unified systems simplify operations and training

Business impact:

  • Increased cross-department sales
  • Reduced operational complexity
  • Enhanced brand consistency across departments
  • Simplified seasonal and promotional transformations

Specialty retail (Pharmacy, Optical, etc.)

Integration challenge:

Technical requirements force an impossible choice: compliance OR aesthetics.

Integration solution:

We transform requirements into experience advantages by:

  • Designing security elements as distinctive brand features
  • Creating consultation areas that balance privacy with aesthetic connection
  • Developing fixtures that showcase specialized products effectively
  • Integrating digital elements that educate while enhancing the environment

Business impact:

  • Compliance without clinical atmosphere
  • Enhanced product presentation and customer education
  • Distinctive environments that generic competitors can't match
  • Streamlined operations despite complex requirements

Convenience stores & Fuel

Integration challenge: 
 

Limited space creates cramped, confusing environments when designed traditionally.

Integration solution:

Our approach creates multi-functional spaces where:

  • Retail and food service boundaries disappear
  • Service counters adapt throughout the day
  • Customer flow maximizes impulse purchasing
  • Every square meter serves multiple purposes

Business impact:

  • Dramatically increased revenue per square meter
  • More efficient staff operations
  • Enhanced customer perception of space and selection
  • Simplified technology integration for faster service

Boutiques & Fashion

Integration challenge: 
 
Fixed environments limit adaptability for events, seasons, and changing collections.

Integration solution:

We create adaptive environments featuring:

  • Display systems that transform without tools or specialists
  • Lighting that reconfigures to highlight seasonal features
  • Spaces that convert for events and community gatherings
  • Technology that enhances product storytelling

Business impact:

  • Instagram-worthy spaces that drive social sharing
  • Extended investment lifecycle through adaptability
  • New revenue streams from alternative uses (events, workshops)
  • Reduced costs for seasonal transformations
Our method

Vitrum retail integration work in action

Mego
Supermarket
Latvia, Riga
2024

Mego

Vitrum proudly partnered with Mego Supermarket on an exciting renovation project, aimed to enhance the shopping experience through a wider sprawling 860-square-meter area, aesthetically pleasing and ecology-friendly solutions. Features incorporated include the installation of our top-of-the-line Vitrum cash desks, cooling showcases, produce racks, and non-grocery shelves, all equipped with modern, energy-efficient glycol cooling systems that significantly reduce freon usage.

Jānis Sauka
Supermarket
Latvia, Riga
2024

Jānis Sauka

At Vitrum, we transformed the supermarket Jānis Sauka in Sigulda, Latvia into a showcase of retail craftsmanship, meticulously selecting each equipment - from the stainless-steel furniture to the refrigeration tables and lighting fixtures. Our designers collaborated closely with the supermarket management in a comprehensive creative process that focused on every detail– from the color and size of wall tiles to the refrigerating display cases for showcasing and selling meat products. This project personifies how Vitrum's sophisticated solutions can bring even the minute elements of a retail space to life.

Elvi
Supermarket
Latvia, Kadaga
2023

Elvi

At the Elvi Supermarket in Kadaga, Vitrum's state-of-art checkout counters, cold display cases, and specialized shelves for fruits and non-food items take center stage. This store seamlessly blends international and local wares, from quality salads and baked goods, to a hot cup of coffee, empowering residents and visitors alike to find everything they need for their daily lives.

Royal Petrol
Automotive
Kazakhstan
2023

Royal Petrol

At Vitrum, we're proud to collaborate with established retail sites worldwide, stretching our reach to Almaty, Kazakhstan. Facilitating in the transformation of the modern station, Royal Petrol, we provided bespoke refrigeration, trade equipment, fast-food preparation tools, custom furniture, and coffee modules, accentuating the station with our artisanal touch. It's an honor to be part of a project deemed to rank with some of the finest globally, equipping the newly launched Royal Petrol station and its express market, Continent, with signature Vitrum installations.

mc2 Center
Supermarket
Latvia, Riga
2023

mc2 Center

In a grand fusion of craftsmanship and technology, Vitrum successfully completed a one-of-a-kind project at the mc2 Center Supermarket on Krasta street in Rīga, Latvija. Bridging the gap between form and function, we meticulously delivered and installed modern refrigeration showcases. These showcases not only meet all contemporary standards, but ensure optimal conditions for product storage and presentation. Thanks to our bespoke solutions, the mc2 Supermarket now rivals the best in Northern Europe, housing an array of brands aimed at enhancing customers' lives with quality, taste and harmony. Every visit to the supermarket provides not just top-notch products, but an elevated gastronomic experience.

VIADA Baltija
Automotive
Latvia, Riga
2023

VIADA Baltija

The transformation of VIADA Baltija Automotive, where we expertly crafted their space with bespoke, high-quality furniture and advanced equipment for fast-food prep and service. We revamped their store layout, optimized equipment selection and installation, and facilitated fast-food sales strategy—all aimed at maximizing the store's profitability. Explore how Vitrum can transform and optimize your establishment today.

Sky Supermarket
Supermarket
Latvia, Riga
2022

Sky Supermarket

Vitrum transformed the newly opened Sky Supermarket in Berģi, Latvia by installing cutting-edge ARNEG refrigeration showcases – high-quality professional refrigeration systems that fully comply with global standards. This setup effortlessly preserves and presents the products' freshness, supporting optimal sales efficiency. The showcases not only exceed high quality standards but also enhance customer service, fostering a comfortable atmosphere for both shoppers and staff, and improving the store's overall appeal.

Spar
Supermarket
Latvia, Saldus
2022

Spar

Our expertly crafted refrigeration showcases, convenient bread counters, coffee modules, and shopping carts, transformed the interiors of the first international Spar Supermarket in Latvia. Located on Rīgas iela 8, Saldus, the store now offers customers an enhanced in-store experience thanks to our bespoke retail solutions.

Riga Central Market
Supermarket
Latvia, Riga
2017

Riga Central Market

In the gastronomic pavilion of the bustling Riga Central Market, Vitrum spearheaded a project that skillfully interwove functionality with flair. Our expertise was showcased in strategic planning, sourcing of optimal solutions, and meticulous installation of refrigeration islands. We further fine-tuned programming settings for displays and put in place regular maintenance schedules to ensure seamless operations. Providing a maximized shopper comfort, this project exemplifies our commitment to polished, innovative, and tailored solutions.

RD Electronics
Electronics store
Latvia, Riga
2016

RD Electronics

Crafting functional, stylish retail displays for RD Electronics, Vitrum masterfully optimized store layout to enhance shopper experience and product presentation. Our expert team created and installed custom shelving solutions, transforming the space at Biķernieku iela 160, Rīga, Latvia into an appealing electronics and accessories retail hub.

Lauma
Clothing
Latvia, Tallinn
2012

Lauma

Vitrum crafted furniture and retail shelving dedicated for women's lingerie sale. From design, and production to seamless installation, every detail was carefully managed and executed by Vitrum, showcasing our adaptability to customer's wishes and innate space peculiarities.

Сrocs
Clothing
Latvia, Riga
2012

Сrocs

Bringing a touch of sophistication to "Galereja Rīga" shopping center in Riga, Latvia, Vitrum impeccably crafted the furniture and retail shelving for Crocs Clothing. This project showcases Vitrum's commitment to making retail spaces blend functionality with style. Experience the Vitrum difference firsthand in our collaborative success with Crocs Clothing.

Our partners

At Vitrum Group, we redefine what it means to be a partner in your success.

Our partners

We've forged strategic relationships with leading equipment manufacturers to ensure your integrated retail environment incorporates the highest quality components

Frequently asked questions about Retail Experience Integration

What retail solutions does Vitrum provide for specialty stores?

Our integrated retail solutions span from custom furniture and fixtures to technology systems that enhance both in-store operations and ecommerce integration.

How does Retail Experience Integration help improve sales?

By creating seamless shopping experiences that guide customers through intuitive journeys, our approach typically increases transaction values and overall retail sales.

What makes your retail store layouts different from traditional shopfitting?

Unlike traditional shopfitting, our retail store layouts focus on customer flow, operational efficiency, and adaptability—delivering environments that can evolve with market trends.

How do you integrate technology into retail environments?

Our retail technology solutions enable everything from efficient checkout systems to interactive product displays, creating engaging store experiences that drive customer engagement. 

What signage solutions do you offer as part of your integration approach?

We design and produce comprehensive signage systems that enhance both wayfinding and brand storytelling, strategically placed to support the overall shopping experience. 

Why should retailers rely on Vitrum for their store transformation?

With three decades of experience and thousands of successful projects, retailers rely on us for our proven expertise in delivering sustainable solutions that enhance both customer experience and business performance.

Why should retailers rely on Vitrum for their store transformation?

With three decades of experience and thousands of successful projects, retailers rely on us for our proven expertise in delivering sustainable solutions that enhance both customer experience and business performance.

Ready to create your innovative retail environment?

Vitrum Color SIA
Biteņu iela 1, Berģi, Garkalnes nov., LV-1024
Reg. No. LV40003776314
“Luminor Bank” AS
SWIFT: RIKOLV2X
LV58 RIKO 0002 0130 4277 7

If you're ready to go, or just want some additional information - we are here to help

Let's discuss how Retail Experience Integration can bring your vision to life without compromise.